My name is Will Eifert. I’m a trained poet turned ambulance driver turned search strategist. I’m currently the Senior SEO manager at Zoro, a subsidiary of Grainger selling tools (and a lot else) across the nation.

I have worked in digital marketing for around ten years, before which I was an EMT careening driving an ambulance in Oklahoma City in the overnight hours.

🏡 Life

I live in northern Kentucky with my wife and our four little ones.

💼 Work

I am the Senior SEO manager for Zoro. I began working in SEO in 2012, starting off as a copywriter. I have worked in both agency and in-house setting.

My previous posts have included Kroger, Big Wing, CDK Global, Stahls’ and Element5 Digital.

🎹 Play

Hobbies include:

  • Genealogy
  • History
  • Piano
  • Gardening
  • Flying