My name is Will Eifert. I’m a trained poet turned ambulance driver turned search strategist. I’m currently the Senior SEO manager at Zoro, a subsidiary of Grainger selling tools (and a lot else) across the nation.
I have worked in digital marketing for around ten years, before which I was an EMT careening driving an ambulance in Oklahoma City in the overnight hours.
I live in northern Kentucky with my wife and our four little ones.
I am the Senior SEO manager for Zoro. I began working in SEO in 2012, starting off as a copywriter. I have worked in both agency and in-house setting.