My name is Will Eifert. I was born and raised in northern Kentucky. I’ve been working in digital marketing ever since I bartered with a wily aviation business owner to trade me flying lessons for a website. Over 13 years I have worked both at marketing agencies and in-house with large enterprise to improve businesses online.
My Values
I think it’s important that you know some of the driving forces behind my work. They’re based on years of both successes and failures. Here’s what it takes to make this work.
Honesty
Marketing professionals should be honest about what will work and, more importantly, what probably won’t work. Far too many contracts are signed on false or overinflated expectations. Usually that’s because of greed. I don’t want to waste your money, and I want success for both of us, so you can expect me to be brutally honest.
Commitment
If we work together, I’m in it for the long haul. And I expect you to be, too. History has shown that the most successful business partnerships are built on a commitment to mutual growth. Time and learning are required for successful digital campaigns. Marketers telling you otherwise are looking to make a quick buck.
Boldness
Fortune favors the bold. Even small local businesses can take big swings online and make a name for themselves. So many clients have asked me, “How can I do better in Google?” The simple answer is: do something noteworthy, and you’ll become notable. The whole world is vying for your customers’ attention.
Fun Facts
- Before I started working in marketing, I spent 5 years working as an emergency medical technician responding to 911 calls.
- When I’m not working you’ll often find me at a gym somewhere either coaching basketball or bringing one of my five kids to practice.
- Aviation is a passion of mine. I don’t have the time or money to do it now, but I have flown small aircraft before and love all things flying.
- I won the Appalachian Poetry Award in college and have had poetry published in several journals and anthologies over the years.