From bartering a website for flying lessons at a rural airfield to managing SEO for 13 million products, I’ve spent fifteen years in the digital marketing business. With extensive experience navigating complex enterprise environments, large‑scale search architectures, and modern digital ecosystems, I help organizations move past vanity metrics to focus on what actually impacts the bottom line. Whether scaling high‑margin e‑commerce performance or automating complex marketing workflows, my approach centers on precision, speed, and proven execution.
Will has a constant drive to learn what makes a website work the best. His analytical skills towards conversion optimization and a desire to constantly improve a users experience has made him an invaluable asset to our team. He is a team player and we have worked together to gain up to 400% increases in conversion for some of our clients.
Bill M.Gannett
I have recognized his desire to employ his best possible skills to help the client grow their business. Will is a very good listener and translates his solutions into a very easy to understand format for the client and the other employees he is helping to support on a project. That is not something that all technical people can do.
Steve B.The Oklahoman
Working with Will was a fantastic experience. He is careful, thorough, consistent, and knowledgeable. Every meeting I was in with him I knew he would know what to say and to communicate it in a way that would make the team a better place to be and with greater insight into how we work.
Josiah C.Kroger
Three programs, three definitions of a conversion. Every number below is one the business actually banks.
Scaled Performance Max campaign targeting spend on highest‑margin products.
Fig. 1 — Monthly revenue against return on ad spend. Efficiency moderates as absolute return climbs. Source: Google Ads, monthly conversion value and value/cost, Jan – Jul 2026.
Paid search to custom‑designed offer pages, measured precisely through CRM.
Fig. 2 — Return on ad spend labeled by month. Source: client CRM matched to paid search and Local Services attribution, April – July 2026.
Scaled content generated by AI targeting high‑opportunity topics.
Fig. 3 — Twelve-month informational content buildout. Endpoints are measured; the monthly path follows the reporting cadence.