Author: Will Eifert

I'm an SEO manager at Kroger. I have spent 10 years in the search engine optimization and digital marketing industry. All opinions expressed here are my own and not that of my employer.

2022 Railroad Strike: What to Expect in Search

Two of the largest railroad workers unions could be on strike as early as September 16. And since 40% of long-distance trade in the U.S. is hauled by rail, that’s a pretty big deal.

Naturally, this news made national headlines, and if the strike actually happens it has major implications for businesses. So let’s take a look at some potential impacts and how they might show up symptomatically in Google search.

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German Searches for Firewood Spike as Government Warns of Energy Crisis

On July 13, reports spread of a Deutsche Bank communication regarding Europe’s energy crisis. Natural gas prices are soaring, and in it’s report, Deutsche Bank noted: “In addition, substitution of gas by other energy sources (hard coal and lignite in the power sector, wood for heating purposes in private households where possible, switch to oil derivatives in the industry, etc.) contributes to lower gas demand.”

The public latched on to that line about “wood for heating.” Headlines worldwide, like this one from Market Insider, proclaimed that Germans would be switching to wood for the winter.

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Fight at Power Plant Causes Panic of Nuclear Attack Within 1 Hour

Social media ignited at the first news that Russian forces had attacked a nuclear power plant. In what has been a truly been a 2022 phenomenon, people could watch the gunfight live on a webcam. Tracers zipped back and forth on screen, and a fire broke out in the building in view.

Lets look at how this news was reflected in search behavior.

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What Americans Are Thinking About the Russian Invasion of Ukraine

As always, search data has a way of uncovering what people are thinking about underneath the surface. In this post we take a look at what’s on the mind of Americans during the Russian invasion of Ukraine.

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